From Movement to Political Party

"People want to see a Gambia that works for all, with real opportunities and meaningful development"

The 2016 transition brought more than political change; it brought a moment of genuine global solidarity. Gambians at home and in the diaspora, who had long watched from afar, felt a renewed pull to return and lend their skills to the rebuilding of the country. International partners stood ready with goodwill and support, eager to see The Gambia succeed.

For a time, hope was tangible. But as the years passed, the promised reforms, stronger institutions, modernised systems, and greater accountability moved at a pace that could not match the urgency of people's daily struggles. The gap between what was pledged and what was delivered grew harder to ignore.

It became clear that a political culture stuck in old habits could not deliver the future Gambians deserved. Frustration gave way to determination. Conversations among ordinary citizens, professionals, and returning diaspora began to crystallise into a shared conviction: change would have to come from a new force.

That conviction became the UNITE movement, rooted in clear principles for the advancement of good governance, inclusive development, and national renewal.

To give this vision the structure it needed to compete and govern, we took the formal step from movement to party—on December 1st, 2025, we submitted our application, and on July 1st, 2026, the Independent Electoral Commission officially registered the UNITE Party.

Today, UNITE stands as a fully fledged political party, ready to be the vehicle for the transformative change Gambians have long awaited.

What we stand for

Three pillars, one promise.

  • 01

    Governance & Trust

    We are building a government Gambians can trust—one built on integrity, transparency, and a simple principle: public institutions exist to serve the people.

  • 02

    Human Development

    Human capability must be strengthened and protected. From schools and hospitals to the social safety net, we will invest in the people who build this nation—with measurable outcomes, not empty slogans.

  • 03

    Economic Integrity

    The economy must create value and reward hard work with dignity. We will champion domestic industry, create productive jobs, and build a fair and efficient tax system that funds the quality public services Gambians deserve.

Our mission

To build a just, inclusive, and prosperous nation through transformative development—a self-reliant Gambia where opportunity is expanded, institutions are trusted and effective, and economic growth delivers measurable improvements in the lives of all citizens.

UNITE Manifesto — Foreword

How we are organised

Leadership & structure.

Meet the team →
  • Chairperson

    Office of the Chair

    Sets strategic direction, represents the party externally, and chairs the National Council.

  • Vice-Chair, Operations

    Operations & Mobilisation

    Oversees field organisation, constituency coordinators, and the day-to-day running of the secretariat.

  • Vice-Chair, Policy

    Policy & Programmes

    Leads the development of the manifesto, translating the Movement's three pillars into fully costed, actionable, and deliverable programmes.

  • Secretary-General

    National Secretariat

    Manages internal governance, member records, and convenes National Council and Executive sittings.

  • Treasurer

    Finance & Compliance

    Oversees the Movement's finances, fundraising, and statutory compliance, ensuring transparent financial management, independent audits, and full accountability.

  • National Council

    Members & Committees

    Standing committees on policy, communications, women, youth, and the diaspora, with representation from every region of the country.

Get involved

Read the plan. Be part of the journey. Help deliver the future we envision together.

The manifesto provides the clearest and most comprehensive answer to the question, "What would you actually do?" We encourage you to read it, share it with others, and join us in turning its vision into reality.

Manifesto: Launching July 31st 2026.

Join Party