Join Party Donate

How we began

Founded for a country that deserves more.

The political transition was meant to deliver reform. Institutions would be rebuilt, public systems modernised, and accountability strengthened. That work was left incomplete.

The Unite Movement for Change was formed by citizens, organisers and public servants who refuse to accept that incompleteness as the ceiling of national ambition. Trust in governance has weakened. The cost of living continues to outpace incomes. Too many Gambians experience public administration as slow, inconsistent, and unresponsive.

Our answer is not another protest party. It is a structured movement with a ratified manifesto, a costed programme, and a leadership willing to be measured against the commitments it makes. We organise around three core pillars and report against them in public, every year.

What we stand for

Three pillars, one promise.

  • 01

    Governance & Trust

    Public power must be credible and accountable. We are committed to integrity, anti-corruption, transparent procurement, and institutions that work for citizens — not the other way round.

  • 02

    Human Development

    Human capability must be strengthened and protected. From schools to hospitals to the welfare net, we invest in the people who make the country — with measurable outcomes, not slogans.

  • 03

    Economic Integrity

    The economy must produce, retain value, and reward work with dignity. We back domestic industry, productive jobs, and an honest tax system that finances the services Gambians rely on.

Our mission

To build a just, inclusive, and prosperous nation through transformative development — a self-reliant Gambia in which opportunity is expanded, institutions are credible, and growth translates into measurable improvement in people's lives.

UMC Manifesto — Foreword

How we are organised

Leadership & structure.

Meet the team →
  • Chairperson

    Office of the Chair

    Sets strategic direction, represents the party externally, and chairs the National Council.

  • Vice-Chair, Operations

    Operations & Mobilisation

    Oversees field organisation, constituency coordinators, and the day-to-day running of the secretariat.

  • Vice-Chair, Policy

    Policy & Programmes

    Leads manifesto development and turns the three pillars into costed, deliverable programmes.

  • Secretary-General

    National Secretariat

    Manages internal governance, member records, and convenes National Council and Executive sittings.

  • Treasurer

    Finance & Compliance

    Stewards party finances, fundraising, and statutory reporting under independent audit.

  • National Council

    Members & Committees

    Standing committees on policy, communications, women, youth, and the diaspora — drawn from regions across the country.

Get involved

Read the plan. Then help us deliver it.

The full manifesto is the most honest answer to "what would you actually do?" Read it, share it, and join the people building it into reality.

Read the manifesto Join Party